When Familiarity leads to discovery…
We all know the deal. We go through a variety of ongoing and routine experiences or have objects that have become all too familiar. We expect things to be the same…we cherish the familiarity and do not pay much, if any, attention to the familiar in our lives and the mundane nuances that serve as everyday occurrences as we go about the routine “banality” of our days and evenings. And then…without warning…BAM! We observe and see something; realize something new, different and intriguing. All of a sudden, out of nowhere, we start to see the familiar with new insights. Regardless when it happens, when we make that discovery, the familiar is no longer familiar Now, we also know we tend to put creatives in the same familiar mold. We expect their ongoing work to remain grounded in what has become familiar to us. We lock those creative minds into a “cellblock” since we are most comfortable with sameness, and we know that difference can be ...